BusyIncorporatedIndustries / Ecommerce
Work the channels
nobody has time for.
Every store has a list of things that would pay off — the tests that keep getting pushed, the channel nobody owns outright, the reorder cadence that only gets attention once it is late. A Busy teammate is hired onto that work and does it inside the tools you already run on — Shopify, Klaviyo, the ad accounts and the inbox — on a cadence that does not slip, handing back finished work for approval. Onboarded on the brand once, then carrying what it learned into every week after.
Product view
The tools it already runs on.
The work
What ships
in the first month.
The reorder, drafted
Cover checked against the 3PL feed and the last 30 days of sell-through, with the PO written and waiting for a yes — placed while it is still a decision rather than a scramble.
The weekly experiment brief
What ran, what won, and what tests next, in the inbox before the growth meeting. The tests that keep getting postponed start running.
The campaign calendar
Klaviyo sends drafted and segments built ahead of the calendar, queued for approval, so a send date stops depending on who has an afternoon free.
Monday numbers
Every channel checked against last week and the misses flagged, so the week starts from the same facts and the argument is about what to do.
Landing pages, built and tested
Briefed from your own data, built on your storefront behind a split, and the winner called from live traffic instead of from an opinion.
The inbox, worked
Reads the thread, drafts the reply, and keeps one memory across email, Slack and meetings, so context does not reset every Monday.
Control
You keep the last word
on everything that leaves.
The question worth asking about any of this is what happens when it gets something wrong. Here is the answer, and it is the reason the rest of the page is worth reading.
Nothing sends itself
Every outbound email, every bid change, every PO arrives as a draft with your name on the approve button. She writes it. You send it.
The reasoning comes attached
A proposal says what she is changing and why, against which numbers. You are approving an argument you can check.
Permissions are set like a hire's
Read-only where reading is enough, write access where you grant it, per service. The same conversation you would have with a new employee on day one.
The work is visible
What she did, when, and what she is waiting on. There is no version of this where you find out at the end of the month.
The team
Six roles
a store staffs first.
BUSY, INC.VERA.0426
Runs the week — the numbers on Monday, the misses flagged, the follow-ups chased until they are answered.
BUSY, INC.KIRA.0819
Reads the storefront as the buyers it loses, and ranks what is worth building first.
Meet Kira →BUSY, INC.KATO.0804
Works the Amazon side and only that — campaigns, search terms and bids, on a schedule that does not slip.
BUSY, INC.MIKA.0817
Lives in the Meta accounts — audiences, spend and creative, reported in plain language.
BUSY, INC.ORLA.0805
Watches cover against the 3PL feed and drafts the reorder while there is still time to place it.
BUSY, INC.EDA.0806
Keeps the books current — categorization, reconciliation, and the reports behind the numbers.
Case study
Pacific Spirit — an Amazon-native personal-care and wellness brand.
Amazon advertising
Vera runs the program end to end — campaign management, a weekly experiment cadence, and every budget and bid change arriving as a proposal with its reasoning attached.
The daily business review
One page every morning across sales, ads and inventory — the number, the change, and what she would do about it.
Inventory cover
She watches cover on the best-sellers against the 3PL feed and drafts the reorder before it turns into an expedite.
Department email
Amazon, marketing and ops threads routed to the inbox that owns them, with the owner copied so nothing lands only with her.
MCPs / Conversion MCP
Every page Kira builds comes out of one system.
Store and campaign signals, brand rules, page drafts, audits, tests and confirmed learnings stay together, so the page that ships knows what the last five pages taught. Kira operates it and the team approves what goes live.
Explore Conversion MCP →
Connections
Connected once,
then worked every week.
| Service | What a teammate does with it | Access level |
|---|---|---|
| Shopify | Orders, products, inventory and the storefront itself — the store stays current without anyone babysitting it | Read / write |
| Klaviyo | Flows, segments and campaigns — built, sent, and read back for what converted | Read / write |
| Meta | Ad spend and creative performance watched daily, so budget moves before the month is spent | Read only |
| Google Ads | Spend, search terms and performance by campaign — wasted spend surfaced while it is still small | Read only |
| Google Analytics | Sessions, funnels and test results read straight from the source, so decisions cite numbers | Read only |
| Gmail | Her main channel — she reads the thread, drafts the reply, and keeps the inbox moving | Read / write |
| 3PL / Fulfillment | Inbound shipments, on-hand counts and receipts — reorders drafted against real numbers | Read only |
Security and permissions are set at the user level, the same way they are for any hire. See the full list on the connections page.
Capabilities
She handles the messy parts too.
Busy Browser
A real, signed-in Chromium browser with CAPTCHA handling and a residential IP — if it's on the web, she can get it.
Proactivity
She notices, schedules and follows up on her own — reports, reminders and checks that come to you.
Busy Artifacts
Files and demos, built and shared with a secure link.
Fit
Worth a conversation
if this sounds like your store.
A good fit
- There is work you know would pay off — tests, a channel, the reorder cadence — that keeps getting pushed
- You will approve the output, and you want one owner accountable for a channel
- Your stack is roughly Shopify, Klaviyo, an ad account or two, and a 3PL
Probably too early
- You want something fully autonomous that never asks you anything
- Every channel already has someone on it who knows it well
- You are looking for software to log into rather than a role to hand over
See which work to hand over first.
A thirty-minute intro covers the store, the work worth handing over first, and what that teammate ships in the first month.