Know exactly what to delegate.
Turn “I need help” into a specific job: what AI owns, which tools it uses, and the result you expect.
Leave with: a role scoped to your business.Bring one job you are tired of doing, chasing, or hiring around. Leave with a clear role, handoff brief, and plan to delegate it.
Busy handles the follow-ups, paperwork, and system updates that keep landing on your desk, freeing you up to spend more time on your customers and your craft.

With Jeff Wells · Two-time founder · Founder of Wells Capital
Early team at Tuft & Needle: $5M to $200M in four years.
Come with a job. Leave with a handoff.
Turn “I need help” into a specific job: what AI owns, which tools it uses, and the result you expect.
Leave with: a role scoped to your business.Learn how to give an AI employee the context, tools, and boundaries it needs to handle recurring work
Leave with: the brief for your first handoff.Put people and AI on the same org chart. Give each a clear responsibility—and keep the decisions that matter with you.
Leave with: a hybrid org chart and a first-week delegation plan.That report. Those follow-ups. The inbox nobody owns. Pick one. That’s where we start.
They need a job, context, access, and standards. The same things you would give a new hire. In this challenge, you’ll learn how we put them together with Busy.
“Check inventory every morning” is a responsibility. “Help with operations” is a wish. Learn to make the handoff specific enough to work.
Busy works through email, messages, files, and the browser, all within the accounts your team already uses. Keep your tools while delegating the work inside them.
Your standards should survive the next conversation. See how shared memory carries the context forward.
Give routine work room to move. Require approval where it matters. You’ll learn to draw that line.

“Check inventory every morning. Tell me what needs ordering.”
“Keep six weeks of stock for our bestsellers. Ask before placing an order.”
“Two bestsellers are below six weeks. I’ve prepared the reorder for your review.”
One example of a standing job. The history stays with Vera as you work together.
The work owners want help with

I want the project update ready before the site meeting. The decisions are mine. Chasing the paperwork should not be.
David MercerOwner · Commercial construction
We need the right documents in the right matter, with the history attached. Another chat window does not solve that.
Paul BennettManaging partner · Business law firmIllustrative owner profiles.
A shinier CRM is still a CRM you have to keep up to date.
An AI sidebar can suggest the next step, but someone still has to take it. Busy is built to work inside your accounts and actually get things done.
Start with the tedious, repeated loop: gather the records, check what changed, prepare the update, and follow up on the missing pieces.
You maintain the customer relationship, the judgment, and the final say, while handing over the repetition to the computer.
Inside the companies. Already at work.
Actual work from the Busy case gallery. Follow the conversations through to what came back.
Operations · VeraVera pulled live data into a shared spreadsheet, prepared the reply, and brought back three open questions before sending it outside the company.
See the spreadsheet and exchange →
Research & production · RoanAsked to investigate a CAD tool and render a shop, Roan returned an interactive browser model—and explained what it could and couldn’t establish.
See what Roan delivered →The work crossed an access problem and Amazon’s report generation before returning with the ad placement worth changing.
Follow the work through →
I’ve helped scale a business to $200 million, started two, raised millions, and bought a brand. Through all of it, the same problem kept showing up: too much work still needed me.
I was employee #3 at Tuft & Needle and became Chief of Staff. We grew from $5 million to $200 million in revenue in four years, bootstrapped. Building software and automating the work was part of how we did it.
After founding CTO roles at Milo and Batch, I now run Wells Capital, own multiple brands, and build Busy—the AI teammates working inside those companies.
Inventory. Advertising. Supplier emails. The work that keeps the business moving, whether I have time for it or not. That’s where Busy has to earn its place.
I’ll show you the assignment, the context, the corrections, and the result. Then we’ll apply the same thinking to a job in your business.
The team you have. The help you could add.
People and AI, working as one team. Build your version in session three.

Wells Capital · Owner
Brand GM
Creative lead
Operations lead

Google PPC

Inventory

Customer care
Investment lead
Finance lead

Deal flow

Deal research

Reporting
Head of events
Partnerships

Event logistics

Vendor follow-up

Guest relations
8 humans + 9 AI teammates · Illustrative team, proposed roles
September 29–October 1 · 90 minutes a day. Each session builds the next piece of your handoff.
Tuesday, September 29 · 1–2:30 PM CT · Live with Jeff
Start inside Jeff’s companies. See the responsibilities Busy Personas take on, the tools they work in, and the decisions that still come back to a person. Then apply that lens to your own next hire.
Follow examples from inventory, advertising, supplier coordination, and research—from the request to the result.
Separate recurring computer work from relationships, judgment, and decisions you want a person to own.
Choose a first responsibility, define a useful result, and identify the accounts and information needed to do it.
A role you’re considering hiring for, or a recurring job you wish someone else owned.
Your first AI role: responsibilities, tools, and a clear definition of a job well-done.
Wednesday, September 30 · 1–2:30 PM CT · Live with Jeff
Watch Jeff turn a job description into a working handoff. Give your Persona the context, examples, and account access that a new teammate needs—and learn how to correct the work without starting over.
Explain who is involved, where the work lives, what has happened before, and what a good result looks like.
Walk through the inbox, files, browser, and business accounts involved in a real job.
Check the output, correct a misunderstanding, and see how shared history informs the next task.
One example of good work, the instructions behind it, and a list of the tools involved.
An onboarding brief and a first assignment you can review against your own standards.
Thursday, October 1 · 1–2:30 PM CT · Live with Jeff
Make the move from asking for help to assigning an ongoing responsibility. Decide when the work should happen, what needs your approval, and how you will know it is getting done.
Map your people and AI teammates together. Assign responsibilities, identify their handoffs, and decide who reviews the work. Use Jeff’s example to build your own.
Distinguish routine actions, drafts for review, and actions that must wait for approval. Walk through a Busy approval request.
Choose a schedule or trigger, set review checkpoints, and decide what evidence earns your Persona the next responsibility.
Your first role and handoff brief, plus the decisions you always want to approve.
Your hybrid org chart, plus a first-week delegation plan with a schedule, approval rules, and a review routine.
Get all three live sessions, worksheets, and replays. General Admission is $47 through September 16 at 1 PM Pacific, then $97. Want more support? Choose VIP or Platinum.
Get a clear first role, a better brief, and a plan to delegate.
Start with General Admission →Bring your implementation questions to a bonus group coaching session.
Get VIP access →Take Jeff’s operating playbook into your own business.
Get Platinum access →Attend the first session live on September 29 and do the work alongside us. If you don’t feel it was worth your investment, email hello@busy.inc by 11:59 PM Central that day for a refund.
You get to see the approach, try the work, and make the call.

You have people. You have software. But the follow-ups, reports, and loose ends still land on your desk.
You don’t need to become an AI expert. You need to know which work to hand over while trusting it will get done correctly.
Bring the recurring job you’re tired of doing, chasing, or hiring around. We’ll use it to make the sessions concrete.